Category Archives: Beauty trends

The Art Of Multi-masking – The “masking” ritual is one of the most Instagram-worthy beauty pastimes, and the range of products offered to treat your hair and skin body is endless. Editor Trudi Brewer steps up this weekly routine for winter and shares the art of layering.

From detoxification to hydration, deep cleansing and blemish hydration, you name it; there’s a mask to suit every skin care need. And guess what, you can apply more than one mask at once. From hydrating under the eyes, correcting the blemish-prone T-zone, and nourishing your strands at the same time, you can customize a regimen that revitalizes your skin and hair. Here are some of our winter beauty buys.

The Art Of Multi-masking

The skin on the forehead, around the nose and chin is often oilier than the cheeks. So this area of ​​the face needs a detoxifying or purifying clay mask or … Read the rest

Beauty Tech Innovations – On November 5, 2023, the 6th China International Import Expo (CIIE) officially opened at the China National Exhibition and Convention Center (Shanghai). With the theme “New Era, Common Future”, CIIE is the world’s first import-based national exhibition. Leading companies from major industries around the world see CIIE as the perfect opportunity to showcase their latest achievements in China, and the beauty industry is no exception. At this year’s CIIE, global beauty magnates such as L’Oréal, Estée Lauder, Shiseido, Procter & Gamble and Coty appeared. What are the latest products and trends in the beauty industry that we can expect to see at the event?

The theme of this year’s CIIE is “New Era, Shared Future”. In the future, technology will become the main driver of business development, regardless of industry. At the event, major cosmetic groups showcased new technological achievements to provide consumers with a more … Read the rest

Makeup Trends Straight From The Runway – Beauty 5 Beauty Trends That Defined New York Fashion Week This is the szn for intergalactic and grunge beauty.

September is not only the beginning of autumn but also a leap into the future of fashion and beauty. As the calendar shifts to Spring/Summer 2024, designers in the fashion capitals of New York, London, Milan and Paris take center stage, shaping trends and setting the tone for the next season. It is a time of creativity, innovation and cultivating vibrant fashion and beauty culture. With each well-crafted piece of clothing, we’re looking at the stunning revelations that will hit the streets in the coming months.

Makeup Trends Straight From The Runway

New York Fashion Week is over, with London next, and we’ve got the pulsating energy of what American girls will be wearing this spring. “Grungy Balletcore” made an important statement with intricately … Read the rest

Beauty Trends For Gen Z – Exit Profile Upgrade to Prime Upgrade to Pro Add Western Europe Add North America Invite a team member

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Beauty Trends For Gen Z

From brightly colored hair to “se-up” makeup, brands and influencers are helping fuel many new beauty trends that could impact the industry—but Millennial and Gen Z women want What to try?

Every Makeup Trend To Keep An Eye Out For This Summer

Knowledge of new beauty trends is prevalent online and on social media, where products, looks and brands can appear quickly. Just last Friday, we wrote about the women in make-up taking over Instagram feeds with their #skintertaiment. The hashtag highlights Korean face masks that are still available, which can vary from thin, yellow veils, to gold masks, and even animal … Read the rest

Minimalist Makeup Trends – Not too long ago, it seemed like every makeup look in our feeds was featured over the top false lashes and blocky, heavily filled-in brows. But these days, a more natural-looking aesthetic has replaced the glamorous face, and no-makeup makeup is becoming the go-to style this season. If you’re ready to let your natural beauty shine like us, try these tricks to create a minimalist beauty look that brings out your best features.

While a few seasons ago fantastic, larger-than-life lashes ruled, now real, fluffy, reachable lashes are the focal point of the no-makeup look. Forget about applying false eyelashes every morning or about extensions every few weeks. All you need for a naturally beautiful look is an eyelash strengthening conditioner and the right mascara.

Minimalist Makeup Trends

Choose an eyelash serum that is hypoallergenic and clinically tested, like our ® advanced formula. A bestseller for … Read the rest

The Power Of Cbd In Beauty – In the ever-changing world of skin care, new ingredients and trends are constantly emerging that promise to revolutionize our beauty routines. One such ingredient that has received a lot of attention in recent years is CBD, short for cannabidiol. Derived from the hemp plant, CBD has taken the skin care industry by storm, offering a natural and holistic approach to achieving radiant, healthy skin. In this blog post, we will dive deep into what CBD is and explore the incredible benefits it brings to your skin care.

Powerful anti-inflammatory properties: Inflammation is a common enemy of healthy skin. CBD has been shown to have potent anti-inflammatory properties, which can help soothe and calm irritated skin. Whether you’re dealing with redness, swelling, or discomfort, CBD-infused skin care products can offer relief.

The Power Of Cbd In Beauty

Balancing oil production: CBD can help regulate … Read the rest

Gender-inclusive Beauty Trends – When Procter & Gamble sponsored the first “soap opera” in the 1920s, promoting its scented soaps to female housewives, cross-gender beauty products took a serious shower—and they haven’t left since. But a century later, many people question why the products are divided by gender. After all, soap is soap. The need for hair and skin depends on many factors, but gender is near the bottom of the list. As consumers become aware of this reality and the new generation of beauty shoppers are becoming increasingly gender-sensitive, in 2022 we will see brands prioritize gender inclusion in their launch and expansion plans.

According to marketing firm Wunderman Thompson, more than 50 percent of Gen Zers shop in beauty categories other than their gender, prompting some industry players to think outside the gender binary. “Until now, skin care and beauty [marketers] have largely spoken to women who present … Read the rest

5 Must-try Makeup Looks For Spring – When I get messages on Instagram asking me about my makeup, I usually refer them to my must-have makeup post. Until I actually read it today and realized it was over 2 years old. I’ve replaced some old favorites with new products that I now love. I promise an update to the guest house will be coming soon. I’m trying to stay away from plumbers this week, but in the meantime, I thought it was the perfect time to update this post with my new favorites! So, here we go with my makeup must-have – my daily makeup routine.

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5 Must-try Makeup Looks For Spring

I thought I’d also break down the … Read the rest