Gender-inclusive Beauty Trends
Gender-inclusive Beauty Trends – When Procter & Gamble sponsored the first “soap opera” in the 1920s, promoting its scented soaps to female housewives, cross-gender beauty products took a serious shower—and they haven’t left since. But a century later, many people question why the products are divided by gender. After all, soap is soap. The need for hair and skin depends on many factors, but gender is near the bottom of the list. As consumers become aware of this reality and the new generation of beauty shoppers are becoming increasingly gender-sensitive, in 2022 we will see brands prioritize gender inclusion in their launch and expansion plans.
According to marketing firm Wunderman Thompson, more than 50 percent of Gen Zers shop in beauty categories other than their gender, prompting some industry players to think outside the gender binary. “Until now, skin care and beauty [marketers] have largely spoken to women who present … Read the rest