The Best Fashion Trends Of The Decade – The 2010s was a decade in the fashion industry, with all the infrastructure for people selling, shopping and marketing their products to the back half of the era. As online shopping became the norm, traditional retailers like Toy Stores “R” Us and Barneys began to collapse before our eyes. But, as with the latter, this phenomenon gave rise to a new beginning: the rise of e-commerce.
Suddenly, fashion became more democratic than ever, as posts like Instagram and Facebook opened up websites and social media, creating new portals for sharing and consuming fashion. It not only brought the everyday style of popular musicians like Kanye West and Pharrell to the digital screens of fans around the world, but also inspired brands to expand their thinking. Those changes led to unprecedented partnerships and product launches that continue to be the norm today in order to capture consumer attention.
The Best Fashion Trends Of The Decade
As a leading example, UGG went beyond popular airport wear to become a highly coveted fashion partner by the end of the decade. Collaborations with BAPE, NEIGHBORHOOD and Heron Preston are just a few of the capsules that reinforce this season’s growing affinity for streetwear. In the last years of the 90s itself, the love increased and the trend of logomania, which had been discarded before, took hold.
The Biggest Trends Of The Decade 2010 2019
More modern concepts have also found their place in the fashion space. Post-modernist clothing gave way to embellished clothing and footwear from the likes of Off-White™ and Vetements, and unisex clothing also exploded as gender-nonconforming ideals spread. At the same time, sustainability and inclusivity remain an equally important theme in conscious fashion, forcing brands to ‘wake up’. Among them, the decade’s favorite color, “Millennial Pink,” made its way into collections, logos, and boutiques, and its popularity provided at least one upside for the industry.
At the turn of the decade, technical and sportswear suddenly became casual wear and never left the scene. Ogaoga pants and shoes exploded under brands like Lululemon and Athleta and became the go-to look for women from the gym to the grocery store. As a result, a signature look evolved, embraced by all genders, and took on a life of its own, blurring the lines between sportswear and lifestyle. Throughout the decade, celebrities, athletes, and companies all played their part in solidifying the trend as a way to dress.
Kanye West has had a heavy hand when it comes to creating sweater suits, and his ever-popular YEEZY sneakers have gotten a chic look as they’ve been snapped by the paparazzi over the years. The NBA’s infamous Allen Iverson rule (first implemented in 2005) attempted to further tighten the league’s dress code, drawing attention to players by wearing cameras and pulling down their clothes when they arrived at games. In turn, fans around the world have taken fashion inspiration from players like LeBron James, Dwyane Wade and Carmelo Anthony, often accessorizing their conservative outfits with sneakers or high-tops as fashion becomes ever more accessible thanks to social media. Sportswear such as Ovadia & Sons. At the same time, brands like Rihanna’s Fenty x Puma line and Adidas’ Beyoncé’s Ivy Park line and beauty entrepreneur Kylie Jenner have stepped up their endorsements of superstars who have moved away from traditional athletes.
Millennial pink bags, clothes, cafes, shops – dip it in a peachy, pastel shade and it should be an Instagram-worthy post. It was originally called “Millennium Pink” with an article
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. AMBUSH has been getting colorways since Spring 2018 with a retro track jacket, while Air Jordan partnered with Aleali May earlier this year for the Air Jordan 6 “Millennium Pink”. Although the color has faded a bit since the first crack, it certainly hasn’t completely melted. -Spring/Summer 2020 menswear from the likes of Akemus, Dior and Loewe is sprinkled with soft pigment.
Once innovated, this concept exploded over the decade to become the norm that every brand seems to follow. Previous iterations have included Louis Vuitton’s 2009 streetwear introduction to BAPE and Pharrell’s 2006 Roadsta shoe and Kanye West’s shoe capsule. The novel idea is a common marketing tool throughout the 2010s.
Adidas has made an impact on several fronts, syncing with designers like Raf Simons and West (the latter’s Yeezy label still reigns as one of the most powerful sneaker brands) for long-term collaborations that continue to innovate. Although Supreme created a joint business model long before the start of the decade, the last 10 years brought a wide and popular collection with Louis Vuitton in 2017. Monkler took this concept forward in 2018 with the launch of the Genius Project. a team of designers who interpret the label independently.
Despite the frustrations of partnerships, big names and the right pairings are still strategically successful. Adding to several collaborations over the past decade, Pharrell launched a much-anticipated capsule with Chanel this year — most notably the $1,000,000 adidas Human Race NMD from 2017 with the French luxury house. To this day, West’s Louis Vuitton sneakers easily retail for thousands of dollars on resale sites like StockX and Stadium Merchandise.
S Fashion Trends We’d Totally Wear Today
Regardless of what the world thinks of them, married couple Kanye West and Kim Kardashian embody every aspect of the term ‘influential’. Who knew that under the minimalist shade of modesty, sweaters and sneakers would become the most coveted “look” of the decade? Apparently, West had the foresight and after meeting the Kardashians in 2014, rich partners just can’t get enough of loungewear. With more than 180 million followers on her social platforms, it’s indisputable that her fans around the world have inspired a number of designer wardrobe staples.
In fact, the two were so impressed with their influence that West launched a campaign full of Kim K. replicas for her 2018 Yeezy Season 6 collection. As reported
, ranked 26th among the 100 highest-earning celebrities with $72 million in earnings, while West came in at number 3 with $150 million (reportedly on the verge of billionaire status). But, it’s not for everyone. “It looks better if they don’t let Kanye show what he’s wearing,” one Instagram user recently said of the family’s annual Christmas photo.
It’s been a decade for brick-and-mortar retail, which has quickly become an archaic model with the steady rise of e-commerce led by leaders like Amazon and eBay. The typical shop landscape was so empty
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US mall vacancies were reported to be at a seven-year high through October 2018, forcing the likes of Gap, Toys “R” Toys and even this year’s impressive Barneys into a dreaded “partial apocalypse.” As more outlets and exclusive outlets like Flight Club, Stadium Merchandise and KITH started to erode their market share, the high-end Foot Locker was toppled as an entry point for sneakers.
. But there’s still hope, as companies are starting to realize that you can’t beat ’em. For example, Foot Locker invested $100 million in Flight Club’s parent GOAT Group in February to “take advantage of the best-in-class online market.” Other savvy retailers began experimenting with “experiential retail” at the end of the decade, which allowed brands to update their existing locations with innovative in-store activities that fit the times. Meanwhile, mobile commerce, like Instagram’s new software commerce platform, is quickly emerging as the next hot trend.
The category itself isn’t new, it’s been around for decades, but it’s followed labels like Off-White™ (founded by Virgil Abloh in 2012) and Vetements (founded by Demna Gvasalia in 2014) as it entered the athleisure mainstream. from the office to the real streets. Real skate brands like Supreme and Palace have taken advantage, and loyal fans and team players alike have remained at the forefront of their quest for a piece of cool. At the same time, some of the leading Black designers of the era were revived thanks to emerging names and the rise of the 90s trend.
Karl Kani has relaunched his eponymous company in recent years, while Kerby-en-Raymond’s Pierre Moss has collaborated with Sean John, FUBU and Cross Colors on his ready-to-wear collections. Runways around the world have also embraced the athleisure aesthetic, effectively merging the worlds of luxury and streetwear into their current collection. Demna Gvasalya is the creative director