Beauty Tech Innovations – On November 5, 2023, the 6th China International Import Expo (CIIE) officially opened at the China National Exhibition and Convention Center (Shanghai). With the theme “New Era, Common Future”, CIIE is the world’s first import-based national exhibition. Leading companies from major industries around the world see CIIE as the perfect opportunity to showcase their latest achievements in China, and the beauty industry is no exception. At this year’s CIIE, global beauty magnates such as L’Oréal, Estée Lauder, Shiseido, Procter & Gamble and Coty appeared. What are the latest products and trends in the beauty industry that we can expect to see at the event?
The theme of this year’s CIIE is “New Era, Shared Future”. In the future, technology will become the main driver of business development, regardless of industry. At the event, major cosmetic groups showcased new technological achievements to provide consumers with a more advanced and satisfying experience.
Beauty Tech Innovations
As the world’s largest beauty group, L’Oréal has always been a trendsetter in the global beauty industry. At CIIE, L’Oréal will focus on the new exhibition theme of “Beauty for All, Beauty for Everyone” and showcase the latest brands, technologies, products and investments aimed at creating unparalleled beauty for all and unique beauty for each individual. . .
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In terms of technological achievements, L’Oréal introduced 17 beauty technology innovations at this CIIE, the highest number ever, including 4 in Asia.
One of the highlights is the K-SCAN AI intelligent hair analyzer. It is an intelligent diagnostic tool that uses multiple light sources to analyze the condition of the hair and scalp. Powered by artificial intelligence, it provides stylists with in-depth insights into consumers’ hair density, diameter, follicles and scalp health to provide salon treatment-specific product recommendations. This technique can also be used to see the effectiveness of these treatments.
The Armani Beauty Meta ProfilerTM skin microscope is a high-resolution, compact skin diagnostic device developed in collaboration with the L’Oréal Research and Innovation Center and two French startups, Newtone and TXCube. Through three modes of capturing skin details, it can analyze 45 different skin problems in depth, 10 times more than the human eye can observe.
Shu Uemura 3D shu: Brow Smart Beauty Device is the first smart handheld eyebrow makeup tool with Shu Uemura’s signature professional brow effect. It can effortlessly create customized brow designs based on the user’s natural brows and facial features in seconds. This beauty technology is also one of the latest successes in L’Oréal’s open innovation ecosystem in North Asia, which has partnered with South Korean startups.
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The L’Oréal HAPTA Super Precision Smart Makeup Tool is the world’s first handheld super precision makeup tool designed for consumers with limited hand mobility. The device incorporates an integrated intelligent motion control system that uses customized magnetic attachments to secure the lip, allowing users with limited range of motion to achieve 360-degree rotation and 180-degree bends.
As early as 2018, L’Oréal announced its strategic goal of becoming a global “beauty technology company.” At CIIE, L’Oréal’s technological achievements will focus on beauty tools, demonstrating its commitment to providing consumers with a complete and immersive experience throughout the makeup process.
With the theme “LifeLab: Showcasing the Beauty of Life”, this CIIE brings together 70 exhibitors across 9 categories from over 20 brands to showcase over 20 new products and remarkable green innovation breakthroughs. In addition to L’Oréal, Procter & Gamble (P&G) also introduced the latest technological innovation in green packaging: “Versafil memory bee”.
Compared to L’Oréal and P&G, Kao highlighted its technological achievements in digitization at this CIIE. With cutting-edge technologies that can transform lives, Kao’s booth will provide an extraordinary digital intelligence experience and inspire people’s boundless desire for a “beautiful future”.
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First, their smart application Kao Life+ will be the core highlight of Kao’s booth at the event. Kao’s first mini-program smart application in China, “Kao Life+”, will be launched in October 2023, providing imaginative interaction with live visitors. Under the dual impact of the rapid development of smartphone technology and consumer identification and personalization requirements, Kao Life+ was created with the research and innovation goal of “creating a better life through smart innovation”.
Moreover, in the mini-program “AR Dress Up – Real Makeup”, Kao Kao has collaborated with their famous hair brand Liese and famous makeup brand KATE under Kanebo, a subsidiary of Kao Kao. They use Liese’s trending color cards to create a variety of inspired makeup themes with futuristic and trendy ethnic styles. By capturing data such as skin tone, skin tone and facial features, and incorporating principles such as color psychology, complementary colors and visual perception, the program helps participants find a personalized hair color and makeup style that works for them.
In addition, Kose introduced quantum computing to the beauty industry by developing a system to automatically generate cosmetic formulas using quantum computers. Using a hybrid algorithm that combines quantum computing and traditional computing, the system achieves fast and realistic computations. A product made using this formulation system is a special blackhead remover that is highly effective in removing blackheads.
In addition to breakthroughs in new beauty technologies, a variety of products and brands from major global beauty conglomerates were prominently featured at this CIIE. These new products can be seen as the embodiment of the latest research and development achievements.
Anjac Health And Beauty
Aesop, recently acquired by L’Oréal, made its debut at CIIE. Aesop showcases more than 20 consumer favorite products including facial skin care, body care, hand care and perfume, showcasing Aesop’s skin care philosophy and rigorous scientific formulas.
La Roche-Posay introduces its latest breakthrough anti-aging technology, combining 48 years of skin science expertise with 30 years of L’Oréal Group’s leading anti-aging technology. New products from La Roche-Posay’s Regenerist range showcased at CIIE, offering a multifaceted approach to anti-aging. In addition, Lancème, Shu Umura and Sisley will introduce their first products, bringing together global beauty trends at CIIE.
Procter & Gamble (P&G) introduced two smart products. The first is China’s Oral-B iO3 Smart Clean Sonic Toothbrush. The Io Series electric toothbrush uses magnetic wave technology to deliver 3x the brushing action compared to traditional sonic technology. The IO series features a sensor chip and a gentle pressure control system that can control brushing intensity for a gentler experience than manual brushing. Notably, the iO3 model is equipped with a gentle toothbrush head and a sensitive toothbrush designed for Chinese consumers, providing a lighter brushing sensation.
P&G also presented the Braun Series 9 Ultimate Shaver with a Smart Clean Center at CIIE. After each shave, users can activate automatic cleaning, disinfection and drying with the push of a button. The product comes with a travel case with wireless charging capabilities, eliminating the hassle of carrying cables and ports when traveling.
Wired Brand Lab
Finally, Procter & Gamble (P&G) showcased a new product line for hair care brand Head & Shoulders at CIIE. The new “Simplicity” series anti-dandruff shampoo has been launched in China for the first time. It has a simplified formula with only 9 selected ingredients and is free of 9 common additives to prevent dandruff on the scalp. Shampoo bottle packaging reduces the use of plastic by 35% and can be rolled to make full use of the product, reducing waste. In addition, the remaining empty bottles and packaging can be recycled.
As the first brand to use peptides from the pharmaceutical industry to the cosmetics industry, OLAY has launched a new product called Signal Cream. It has scientifically proven anti-aging effects of “signaling peptides” that promote collagen growth.
Shiseido showcased more than 40 new products, 3 beauty skin care technologies and 3 sustainable innovation initiatives at CIIE. This innovative “Shiseido Night & Evening Water Glow Bounce” product includes the global premiere of the Anessa Night Sun Repair Essence after sun exposure, which uses a spreadable water shine formula and replaceable core packaging technology introduced as 9th Generation Red. . Honey bee.
Attending CIIE for six consecutive years, Unilever showcased more than 100 new products from more than 10 brands, including Vaseline Pro Derma Essence Series and LUX Luminescent Hair Care Series. They also showcased AHC’s ‘Triple Defence’ Essence Toner, LUX’s ‘Luminous’ Shampoo and Conditioner Series, and TUNEMAKERS’ ‘Black Mark’ Anti-Aging Series. In addition to skin care products, Unilever also introduced nutritional supplement brands OLLY, SmartyPants and Nutrafol, a brand based on oral nutritional solutions for hair health, which debuted at CIIE and has already entered the Chinese market via cross-border e. – Comer.
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Amorepacific Group showcases six flagship brands including Sulwhasoo, Laneige, Innisfree and Iope. Highlights include Sulvaso’s Moon Bowl Anti-Aging Series, Laneige’s Collagen Peptide Firming Sleeping Mask (Evening Purple Cat Mask), and Infever’s Jeju Orchid Enriched Essence Water for sensitive skin. Collagen Peptide Green Tea Clay Cream and Jefu Volcano Blackhead Control Oil Free Gel Cream are the first in China.
The Coty Group has launched INFINIMENT COTY PARIS, a new premium fragrance brand that uses the concept of olfactory molecularism. The collection consists of 14 fragrances, each with a unique story. It is the most promising of the Koti group and
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