8 Vegan Beauty Brands You Need To Try – This post may contain affiliate links which, at no additional cost to you, allow me to earn a small commission.
Looking for affordable, cruelty-free drugstore makeup? In this ethical shopping guide, I share some budget-friendly, cruelty-free makeup brands that haven’t been tested on animals, as well as some vegan makeup options.
8 Vegan Beauty Brands You Need To Try
Whether you’re shopping for cruelty-free makeup at the drugstore, online, Amazon, Target, Ulta, Superdrug, CVS, or London Drugs, there’s something for you on this list!
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Most drugstore makeup brands still engage in animal testing, such as L’Oreal, Maybelline, Revlon, Neutrogena, and Almay, and should be avoided when looking for cruelty-free makeup.
What is vegan makeup? Most makeup and cosmetic products contain animal-derived ingredients and by-products, including carmine, beeswax, silk derivatives, tallow, animal-derived glycerin, stearic acid or other additives of animal origin.
Vegan makeup is considered cosmetics formulated without any animal ingredients or by-products and has not been tested on animals.
All of the makeup brands below have been verified to be truly cruelty-free and are not tested on animals. Note that I’ve included some options from cruelty-free brands that are owned by a parent company tested on animals. If you choose not to purchase from these beauty brands, avoid those marked with an asterisk *.
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And all cruelty-free makeup brands have been verified to be 100% vegan or offer at least one or more vegan products that contain no animal ingredients.
At the very bottom of this article I also list drugstore makeup brands that are NOT cruelty-free and continue to be tested on animals and therefore should be avoided.
The following is a list of affordable, cruelty-free drugstore makeup brands that are either 100% vegan or offer one or more vegan products.
Updated 2023! I’ve reorganized the list in order of affordability, starting with the cheapest options. I understand that the term “budget” is entirely subjective, so I’ve done my best to limit the list to some of the most affordable makeup brands.
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The following vegan makeup brands are both cruelty-free and 100% vegan. This means that these companies do not test on animals and none of their products contain any animal ingredients or by-products.
Quality makeup doesn’t need to cost a lot, and MUA promises to bring surprising quality, color and innovation to each of its products.
Essence Cosmetics is a popular vegan makeup brand based in Europe, dedicated to bringing affordable, fun, high-quality products to the serious world of cosmetics.
Barry M is the UK’s leading vegan and cruelty-free makeup brand, creating the highest quality, on-trend, cruelty-free makeup since 1982. Barry M is a great affordable makeup brand for UK shoppers. Barry M cosmetics and nail polishes are now 100% Vegan!
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Elf. Cosmetics offers professional, cruelty-free and affordable makeup and beauty products for every budget. ELF offers a huge range of inexpensive, high-quality makeup and skincare products for around $1-$6 each.
POPbeauty takes the guesswork out of your beauty routine with easy skincare solutions and vegan makeup for cheeks, eyes, and lips!
Arches & Halos is dedicated to providing all women, regardless of their brow type, with simple, easy-to-use tools and tips for grooming, shaping and coloring brows.
Pacifica offers “clean” skincare and beauty products with a selection of makeup, fragrance, haircare and more. Pacifica offers beauty and skin care products formulated without parabens, sulfates, propylene glycol, benzene, mineral oil, petroleum, peanut oil, triclosan, phthalates and FD&C dye.
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What I recommend: Stellar Gaze Length & Strength Mineral Mascara, Ultra CC Cream Radiant Foundation, Pink Nudes Mineral Eyeshadows
An original zero waste 3-in-1 pencil, Axiology’s mission is to make the most ethical lipstick on the planet. Axiology offers award-winning plastic-free eye, lip and cheek pencils. Made with 9 simple ingredients.
Emani Cosmetics is a vegan skincare makeup brand that is so much more than makeup, it’s where beautiful skin begins. Emani is known for its vegan cosmetics that are talc-free, paraben-free and contain no harsh chemicals or petrochemicals. Emani products are suitable for the most sensitive and problem skin.
Below is a list of cruelty-free drugstore makeup brands with vegan options, meaning these makeup companies do NOT test on animals. And although no
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Of their products are vegan, as some may contain ingredients or by-products of animal origin like carmine or beeswax, these makeup brands without animal testing offer
Milani Cosmetics offers a full line of premium, cruelty-free makeup products for women and everyone of all ages and skin tones.
NYX Professional Makeup offers a full line of beauty products at affordable prices, available at most drugstores. However, note that NYX is cruelty-free, but NYX is owned by L’Oréal, a parent company that is NOT cruelty-free.
CoverGirl is an American cosmetics brand founded in Maryland, United States. And in 2018, CoverGirl became Leaping Bunny certified cruelty-free. It’s worth noting, however, that CoverGirl is owned by Coty, a parent company that always conducts animal testing when required by law.
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Pixi Beauty offers long-wearing, skin-friendly makeup and skincare products to enhance your natural beauty. Some Pixi products are vegan, for a full list of Pixi vegan products find it here.
Makeup Revolution is an incredibly affordable cruelty-free makeup brand known for its eye and face palettes. Revolution Beauty offers an impressive and growing range of makeup, skincare and beauty products.
Flower Beauty was created by Drew Barrymore, this cruelty-free beauty brand offers high-quality luxury makeup and professional brushes at an affordable price.
Made in the USA, ColourPop is proud to be a cruelty-free, wallet-friendly cosmetics brand, offering the best makeup formula at drugstore prices.
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LA GIRL Cosmetics offers professional makeup and beauty products, like eyeshadow, eyeliner, mascara, primer, lipstick, lip gloss, blush, foundation complexion and many others. Some LA Girl cosmetics are vegan, find a list of LA Girl vegan products here.
Proudly born and raised in the City of Angels, BH Cosmetics is an ever-evolving, innovative beauty brand dedicated to bringing you the best in cruelty-free cosmetics. BH Cosmetics is focused on affordability and inclusiveness and encouraging the beauty enthusiast community to get the most out of makeup.
Based in Europe, Catrice Cosmetics offers makeup with high-quality ingredients, luxurious textures and innovative formulas, all at a price that gives you the freedom to play and experiment with makeup.
TheBalm is committed to creating premium cosmetics at an accessible price with velvety textures, rich colors, triple-milled pigments and anti-aging ingredients. Find a list of Balm vegan products here.
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GOSH Cosmetics is a Danish-based cosmetics brand that specializes in allergy-certified cosmetic products to make it much easier for you, as a consumer and/or allergy sufferer, to feel safe when purchasing a new makeup.
Lottie London is a UK-based cruelty-free makeup brand that offers a collection of eye makeup, nail polish, lip makeup and face makeup.
Ardell is the global leader in false eyelashes, with the largest selection of high-quality, cruelty-free lashes for every style and occasion. Ardell lashes are made without animal hair.
Eylure has been the UK’s leading eyelash brand for over 70 years with its false eyelash collection. All Eylure lashes are made from materials that do not come from animals, making them all vegan!
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INC.redible Cosmetics is the sister brand of Nails.INC, which encapsulates the premium essence of Nails.INC but for supercharged beauty products with a mission to make everyone feel their most INC.redible.
W3LL PEOPLE offers plant-based beauty makeup, developed by dermatologists and recognized by top beauty editors as top class. If you prefer “clean beauty” products at an affordable price, then you should try W3LL PEOPLE.
A provider of luxury color cosmetics and makeup inspired by magic, Winky Lux offers the best ingredients to women at an agreeable price. Their packaging is chic and sophisticated, with premium formulas while remaining economical.
The following makeup brands are NOT cruelty-free as they allow testing of their products on animals in 2023.
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Some brands are considered cruelty-free, meaning they are not tested on animals. However, some “cruelty-free” brands may not offer vegan products formulated without any animal ingredients or by-products. Therefore, I have not included brands in this list that do not offer any vegan products.
Physicians Formula and Wet n Wild were previously on this list of cruelty-free and vegan drugstore makeup brands, but both brands decided to sell in China. Where animal testing is required by law for certain cosmetics.
Since 2015, the Ethical Elephant has been a place to share all things cruelty-free beauty and vegan fashion, and now expanding to sustainability!
My friends call me Vy! And it’s a one-woman operation. I do all the research, contact each brand, write and design everything you see on this blog and on social media!
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Want to say hello, ask a question, send a special request, or collaborate? — I would like to hear from you! Connect with us at [email protected].In 1898, Lyda D. Newman, a black woman, was granted a patent for a hairbrush with synthetic bristles, much like the ones we still see on shelves today . Newman’s design not only
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