10 Cruelty-free Beauty Brands To Support – Every day, more and more cosmetics lovers are switching to vegan and/or cruelty-free makeup. I’m sure you’ve heard a lot about these special types of cosmetics, but you might not be quite sure what it means. So let’s get into it. What is vegan and cruelty-free makeup? Vegan makeup contains no animal ingredients or animal-derived ingredients, and cruelty-free makeup is not tested on animals at any stage of its production. It’s also important to remember that a brand may be vegan but not cruelty-free and vice versa.
Now, despite the demand for vegan as well as cruelty-free cosmetics, many companies still test and include animal products. Sometimes it’s hard to tell which brands are humane, so a Google search can turn up conflicting information. What’s worse is that the FDA doesn’t regulate animal testing requirements, so the “not tested on animals” label may not be clear. As a result, we must be extremely careful when reading makeup labels.
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While it’s not always easy to tell if your makeup was done ethically, it’s not impossible. When browsing a brand’s website, look for these telltale signs that they’re vegan or not and/or cruelty-free. Knowing what to look for will help you outsmart the sneaky labels.
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In China, all cosmetics that come from other countries must be tested on animals. There are two ways around this. a brand can either open a factory in China or sell on an established international e-commerce platform. However, some products must still be tested on animals if they are manufactured in the country, such as anti-aging creams and makeup with SPF.
Some companies claim that they do not test on animals, unless required by law. This means that in order to sell in China, they choose to test on animals instead of finding a way around it. When a company isn’t so upfront about their animal testing, see if their products are sold on store shelves in China. If there are, see if they have a factory in China and don’t make “special use cosmetics”. Without meeting both of those criteria, foreign products in Chinese stores are not cruelty-free.
While synthetic makeup brushes are made from man-made fibers, natural brushes are made from animal hair. Natural brushes work better with powders and pigments than synthetic ones, but the company that makes them is inhumane by default because they use animal byproducts to make them.
Fortunately, synthetic brushes are cheaper than those made from animal hair. If you use natural brushes for your loose makeup, consider switching to cruelty-free brushes. They can be used with any type of makeup, eliminating the only reason to buy natural brushes in the first place.
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Some cosmetics are not tested on animals but still contain ingredients such as carmine, gelatin, retinol, lanolin, and collagen, all of which are animal byproducts. Vegan makeup does not use any ingredients derived from animals, making them an ethical choice.
However, you still need to make sure that your vegan makeup has not been tested on animals. If the brand is vegan and does not sell special-use cosmetics in China, then they are completely ethical. PETA maintains a list of cruelty-free, vegan makeup brands and provides updates on brands that are starting to sell in China.
Now that you know what to look for, here’s a list of black-owned makeup brands that are either vegan and/or cruelty-free. * Visit their website or social media for more details.
Shopping for cruelty-free makeup can be tricky, but having the right information makes it easier. By knowing how your cosmetics are made, you can be sure that no animals were harmed in the creation of your makeup collection.
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What are your favorite vegan and/or cruelty-free makeup brands? Share with me in the comments below.
Marie Antionette is a professional hairstylist, DIY maker and fashionista who believes beauty can be fun, easy and simple. These popular brands still test on animals. Some of them are often mistaken for being cruelty free, but unfortunately they are not. I’ve included a brief description of each company’s policy to explain why they are not cruelty-free.
For most of these cases, the brands are sold in China, where animal testing is required by law for foreign cosmetics. It’s important to read the fine print when reading a brand’s policy, as many will claim to be cruelty-free, but then include an “except as required by law” clause. If they are sold in stores in China, this point means they are not a cruelty-free brand.
I’ve also included cruelty-free alternative suggestions for each brand. Feel free to leave your favorite cruelty-free dupes in the comments below.
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NARS was once a cruelty-free brand to many. Unfortunately, earlier this year they updated their animal testing policy to reflect their decision to join the Chinese market. From now on, NARS is going to test on animals where required by law, which means they are no longer cruelty free.
One good thing that has come out of this terrible decision is that there is a lot of media attention on their decision, which helps raise awareness of animal testing.
L’Oreal has a notoriously misleading FAQ on animal testing. They claim that “L’Oréal no longer tests any of its products or any ingredients on animals anywhere in the world. Nor does L’Oréal delegate this task to others.” However, they sell their products in China, where animal testing is mandatory for foreign cosmetics. They also address this gap in their policy. “An exception may be made if authorities require it for human safety or regulatory purposes.” That is, they fund animal testing of their finished products in China, where the practice is required by law.
L’Oreal owns tons of other brands, some of which are sold in China and share the same animal testing policy when required by law, and some that remain cruelty-free despite their parent company’s policies (such as Urban Decay and NYX).
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For harsh alternatives to drugstore L’Oreal, give e.l.f. experience! Their products are spot on and they are more affordable than L’Oreal.
Estée Lauder claims they are “committed to eliminating animal testing”, but they do test on animals where required by law. Because they sell their products in the Chinese market where animal testing is required and they are not a cruelty free company.
Their Double Wear Liquid Foundation is incredibly popular, but luckily there are some great cruelty-free alternatives. Too Faced Born This Way Foundation and Smashbox Studio Skin Hydrating Foundation are both similar options.
MAC Cosmetics is probably one of the most popular and popular makeup brands of all time, and they used to be a cruelty-free brand, which can lead to some confusion about their current policies. They are owned by Estée Lauder, whose animal testing policy is to not test on animals unless required by law (as stated above). Because MAC is sold in China where animal testing is required, MAC is not a cruelty free company.
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If you’re looking to replace your MAC eyeshadows, I can’t recommend Makeup Geek enough. Their eyeshadows are amazing! As far as MAC lipsticks go, NYX has some great eyeshadow shades, and as a bonus, they’re much more affordable.
Benefit is one of those brands that everyone thinks is cruelty free, but unfortunately they are not a cruelty free company. Their policy is not to test on animals unless required by law. Their products are also sold in mainland China, where animal testing is required. Benefit also currently sells its products in Sephora stores across China and is not looking to exit China.
If you’re drawn to Benefit because of their adorable retro packaging, you’ll love the cruelty-free brand theBalm Cosmetics.
Lancôme is owned by L’Oreal and has inherited the same policy for testing on animals where required by law. Because Lancôme is sold in stores in mainland China, it cannot be considered a cruelty-free brand.
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Some of Lancôme’s most popular products are their mascaras, but I think the cruelty-free mascaras from Tarte and Pacifica are just as good, if not better.
Make Up For Ever is a famous French brand owned by LVMH (Louis Vuitton / Moët Hennessy), sold at Sephora and used by many theater and makeup artists. Unfortunately, they test on animals. They sell their products in China, where animal testing is mandatory for foreign cosmetics. Because of this, Make Up For Ever is not considered a cruelty-free brand.
Another heavy hitting drugstore brand, Maybelline also shares the same policy as their parent company, L’Oreal. They sell their products in China, where animal testing is mandatory for foreign cosmetics. Because of this, Maybelline is not a cruelty-free brand.
Rimmel London claims to be ‘against animal testing’ but in reality they are not cruelty free as they sell their products in China. When asked why they sell their products in China, while they claim to be against animal testing, they state that “Chinese consumers have made it clear that they want Rimmel London. It would not be right to deprive them.
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