Gender-inclusive Beauty Trends – When Procter & Gamble sponsored the first “soap opera” in the 1920s, promoting its scented soaps to female housewives, cross-gender beauty products took a serious shower—and they haven’t left since. But a century later, many people question why the products are divided by gender. After all, soap is soap. The need for hair and skin depends on many factors, but gender is near the bottom of the list. As consumers become aware of this reality and the new generation of beauty shoppers are becoming increasingly gender-sensitive, in 2022 we will see brands prioritize gender inclusion in their launch and expansion plans.

According to marketing firm Wunderman Thompson, more than 50 percent of Gen Zers shop in beauty categories other than their gender, prompting some industry players to think outside the gender binary. “Until now, skin care and beauty [marketers] have largely spoken to women who present … Read the rest

5 Must-try Makeup Looks For Spring – When I get messages on Instagram asking me about my makeup, I usually refer them to my must-have makeup post. Until I actually read it today and realized it was over 2 years old. I’ve replaced some old favorites with new products that I now love. I promise an update to the guest house will be coming soon. I’m trying to stay away from plumbers this week, but in the meantime, I thought it was the perfect time to update this post with my new favorites! So, here we go with my makeup must-have – my daily makeup routine.

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5 Must-try Makeup Looks For Spring

I thought I’d also break down the … Read the rest